Look At These Shocking Facts:

44% of email recipients made at least one purchase last year based on a promotional email.

Roughly half of an email list will be active – either opening or clicking on emails.

7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.

56% of businesses say they plan to increase their use of email marketing in 2015.

Email ad revenue reached $256 million in 2014.

40% of B2B marketers rated the leads generated by email marketing as high quality.

For every $1 spent, $44.25 is the average return on email marketing investment.

By 2016, the number email accounts will reach 4.3 billion.

Email marketing spend grows 10% year over year.

Emails that include social sharing buttons have a 158% higher click-through rate.