Look At These Shocking Facts:
44% of email recipients made at least one purchase last year based on a promotional email.
Roughly half of an email list will be active – either opening or clicking on emails.
7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.
56% of businesses say they plan to increase their use of email marketing in 2015.
Email ad revenue reached $256 million in 2014.
40% of B2B marketers rated the leads generated by email marketing as high quality.
For every $1 spent, $44.25 is the average return on email marketing investment.
By 2016, the number email accounts will reach 4.3 billion.
Email marketing spend grows 10% year over year.
Emails that include social sharing buttons have a 158% higher click-through rate.